Ascari Cars Ltd. was a British automobile manufacturer based in Banbury, England, and founded by Klaas Zwart.The company was named after Alberto Ascari (1918–1955), the first double Formula One world champion.
The company stopped its activity in 2010.
Ascari Cars was established in Dorset in 1995. Its first limited-edition car, the Ascari Ecosse, was launched in 1998.
In 2000 Ascari Cars built a new facility in Banbury in northern Oxfordshire. Ascari Car's second car, the Ascari KZ1, was developed at Banbury, which also housed Team Ascari's racing assets. The premises are now occupied by Haas F1 Team.